Lost in the blend of colors? Think RED!!
By: Wajeeha Azam
Grandparents, like heroes, are as necessary to a child's
growth as vitamins." Joyce
Allston is right when we talk about Mr. Ali Nawab who got
inspiration from his grandfather Moinuddin Nawab and now he is all set to excel
in his entrepreneurship. Genetically a writer, Mr. Nawab is a Marketing professional with expertise
in advertising, business development, event management, product development,
sales, media relations, content marketing. He is well versed in development and
execution of marketing promotions.
Mr. Nawab inherited the sense of creativity from his
grandfather who has been one of the finest novelists of his times. His famous
novels include Kachra ghar, Devta, Eman ka safar, Pathar. He has also written
screenplays for film and television. But Unlike grandfather, Mr. Nawab shifted
towards creative marketing.
Success does not lie under one’s feet. The one who made French
fries outside father’s general store, sold incense sticks (Agarbatti) in Shab e
Baraat in front of Graveyard, tried to sell snacks (Paparr) shop to shop faced
hard times in his teenage. “This period of my life groomed my entrepreneurship
mind and my father motivated me to continue my studies besides this entire
crisis”, Mr. Nawab recalled.
Mr. Nawab is currently employed in an online food portal while
as an entrepreneur he runs a company name Red Rapports, which is quite
appealing in its name. On asking him how the idea of company’s name generated
in his mind, he described “Red captures attention. Being one of the most
prominent colors it symbolizes energy and passion. Whereas, Rapports is French
word means ‘Communication’.” Adding that “when you merge them, it defines such
a passionate communication which directly hits the target and that’s what I
do”.
Based in
Karachi, Red Rapports is one of the Á La Carte Agency comprises of
multi-generational staff. Its operations include the advertising designing, traditional
media, video production, event management, illustration, emotion graphics, 3D
modeling and web designing. “We are committed to provide our clients with
unique marketing tools and advertising design programs in an all-inclusive yet
concise, and a well-timed manner”, Mr. Nawab explained.
Mr. Nawab started off work with the red rapports label 3-4
months ago in partnership with Mujtaba Hassan, Mr. Athar and Wajahat Ali. “The
total start up investment was not that high because we are operating it on a
small scale. My ambition is vivid but it takes time to make your identity in
the market”, Mr. Nawab cited.
Red rapports is currently approaching its customers on PR
basis and with short span of time it succeeded in engaging 4 clients. Mr. Nawab
mentioned, “Red rapports is basically a service provider. We do event
management and Conference
Production for Messe
International (the event consultant), manage Facebook page of Bhoolu Restaurant,
content marketing and web designing for Tajs West Coast (Passive Fire
Protection Agency), outdoor designing for BHO
clinic.”
Challenges are part of an entrepreneur’s life. The key
challenge for Mr. Nawab is of finances. Right now there is no office particular
for red rapports. But according to Mr. Nawab, “Office is not a big issue if you
have work power. It doesn’t restrict my work space” but he is looking forward
to open a workstation in six months.
Mr. Nawab will continue doing job since he has to fulfill day
to day needs and for savings purpose. My aim was to do something new every day
and that pushed me towards achieving my targets. I will quit my job on the day
when I feel myself stable enough. But for now I have to develop certain things
for my business.”
So, all my fellow students around the globe! Here is your
superman who can help you out make your assignments worthwhile. Hurry up to
approach Mr. Nawab because he will only charge you cost to cost. He is one stop
solution for your problems. He will do creative designing for you, and will
help particular advertisement and film making students in creating banners,
Placards, production illustration and editing respectively.
“If you don’t build your own dreams, someone
will hire you to help build theirs”, that’s what Mr. Nawab think who likes
challenges and says there are risks everywhere definitely but to hunt your
dream, you have to overcome those risks. We
wish him and his company Red Rapports good luck. Let’s hope his company flourishes
by leaps and bounds to serve the market in the best possible way.